RESEARCH ON THE PERFORMANCE IMPACT OF MARKETING EXPENDITURE FROM THE PERSPECTIVE OF DIFFERENTIATION STRATEGY IN PHARMACEUTICAL ENTERPRISES

Автор(и)

  • Zhang Qian West Ukrainian National University Автор

Анотація

.

Біографія автора

  • Zhang Qian, West Ukrainian National University

    PHD student

Посилання

Xie, H., & Wu, F. (2025). Marketing Expenditure, Differentiation Strategy and Corporate Performance: Empirical Evidence from Chinese Listed Pharmaceutical Firms. Sustainability, 17(3), 986. https://doi.org/10.3390/su17030986

Marketing Investment and Corporate Performance in Pharmaceutical Industry. PMC, 2025. https://pmc.ncbi.nlm.nih.gov/articles/PMC12598823/

Explained: Marketing Reform and Performance Transformation in Pharmaceutical Industry. MIT News, 2025-01-17. https://news.mit.edu/2025/explained-pharmaceutical-marketing-performance-0117

High-Quality Development and Marketing Governance in Pharmaceutical Enterprises 2024. ITU, 2024.

2025 Enterprise Compliance and Sustainable Development Report. Hengrui Medicine CSR, 2025.

Завантаження

Опубліковано

2026-04-30

Номер

2026: МІЖНАРОДНА ЕКОНОМІКА В УМОВАХ КЛІМАТИЧНИХ ЗМІН: ГЛОБАЛЬНІ ВИКЛИКИ

Розділ

Статті

Як цитувати

Qian, Zhang. “RESEARCH ON THE PERFORMANCE IMPACT OF MARKETING EXPENDITURE FROM THE PERSPECTIVE OF DIFFERENTIATION STRATEGY IN PHARMACEUTICAL ENTERPRISES”. МІЖНАРОДНА ЕКОНОМІКА В УМОВАХ КЛІМАТИЧНИХ ЗМІН: ГЛОБАЛЬНІ ВИКЛИКИ, Apr. 2026, pp. 106-10, https://conference.wunu.edu.ua/index.php/mevukzgv/article/view/1646.